MY .02 on pipe marketing..well more like $ .0001
Most zilla owners are enthusiasts. They probably already have a quad with a Bills, PT, FMF,CT etc... If they are going to plunk down A lot of coin for one of these newer pipes they are asking themselves THESE QUESTIONS...
1) HOW DOES THIS PIPE COMPARE TO WHAT I AM CURRENTLY RUNNING AND HOW MUCH MORE POWER AM I GOING TO GAIN
2) WHAT WILL THAT HP GAIN SHOWN ON THE DYNO FEEL LIKE TO ME?...WHAT DOES A 5 HP GAIN EQUATE TO ON THE HILL? WILL I NOTICE A DIFFERENCE? does it take 2 hp or 15 hp difference to feel and be faster?
If I were marketing these pipes for a living I would be asking myself who is my customer and what does he want to know before he buys...
These pipe tests are fine but why have you not shown a graph of the BEST runs from each pipe all laid on the same graph and throw in some of the older pipes for comparison. I know I like my CT pipe MUCH better than the bills and paul turner I had. But HP and more importantly FEEL wise how do the newer pipes compare to the old....answer that and you improve your chances of getting the customer to upgrade?
Why have you not included a test of the older main stream pipes to show how much better all the new ones are......are thy 2,5,10 hp better. Thats what sells your pipes. I think all of the "new" pipe builder have missed the boat on marketing here. Dont just test the best of the best show how much better they are than what they have. Showing me on a graph may mean something to me or it may not..giving me a time improvement up a hill or over a course means more showing a video of two quads with different pipes run side by side to me shows me more than a graph. I personally dont know if someone can feel a 1, 2, 5 hp difference. I just dont know how much hp increase is needed to notice it.
Most people are not like me and spend a ton of money trying new things. different carbs reeds pipes etc..But I had tried different set ups...I have been very happy for decades with my CT built. Now I want more. I talked A LOT, to a number of good builders, read a lot of internet posts from years past, talked to members here that were running different combos from different builders, and I have seen some of the builders stuff run strong at the dunes. I just shipped my motor to one of these builders this week for carb, head,porting,intake, and exhaust. Too bad my schedule wont let me get old blue back together before april. Too dam much snow right now anyways.
any way my .02 on how to sell more pipes...or not?