if it is the switch choke down is on up is off, it is the knob you pull, up is on down is off.
just look at the plunger, down is off and up is choke on.
simple way to start a zilla
have bike in off position, fuel on choke on, kick bike over 3 to 5 times.
cycle motor over with kicker till you pass hard spot when you kick it, there is a 2nd
hard spot, thats where you want to kick it over at, as soon as kicker gets hard then just push
right down through it, bike will fire up.